Are you changing your SEO Strategy? – 2012 Google Update

Image representing Google Search as depicted i...

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2012, Google has started making tremendous changes to improve search quality. I have extracted main impacting Google SEO updates as follows:

2012 Google Updates:

  • Tweaks to handling of anchor text
  • Panda update: Website content quality measurement changed. Low-quality & duplicate content will not make it.
  • Fresh Content in Google search result & no freshness boost for low-quality content
  • Improvements to how search terms are scored in ranking
  • Showing more authoritative content – low quality content devaluated
  • Sitelinks data refresh
  • Social Signals
  • Penguin: Killing web spam & Unnatural Links

“Q: Are you changing or changed your SEO strategy?”
Please leave your reply in the comment.

Read more about Google Algorithm Updates:
http://insidesearch.blogspot.co.uk/2012/06/search-quality-highlights-39-changes.html
http://googleblog.blogspot.co.uk/2011/02/finding-more-high-quality-sites-in.html – Panda update
http://googlewebmastercentral.blogspot.co.uk/2011/05/more-guidance-on-building-high-quality.html
http://insidesearch.blogspot.co.uk/2012/05/search-quality-highlights-53-changes.html