Are you changing your SEO Strategy? – 2012 Google Update

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2012, Google has started making tremendous changes to improve search quality. I have extracted main impacting Google SEO updates as follows:

2012 Google Updates:

  • Tweaks to handling of anchor text
  • Panda update: Website content quality measurement changed. Low-quality & duplicate content will not make it.
  • Fresh Content in Google search result & no freshness boost for low-quality content
  • Improvements to how search terms are scored in ranking
  • Showing more authoritative content – low quality content devaluated
  • Sitelinks data refresh
  • Social Signals
  • Penguin: Killing web spam & Unnatural Links

“Q: Are you changing or changed your SEO strategy?”
Please leave your reply in the comment.

Read more about Google Algorithm Updates: – Panda update